Ever wonder how a licensed product takes shape? Well, I have devoted a whole BLOG Post to explaining my experience, sharing the steps from A to Z. To illustrate the process, I am showing how we developed last year’s Black Cat Mug from rough sketch, to clays, to revisions to final. Many of you have asked how an idea becomes a licensed product. So, I hope this post sheds some light on the mystery as well as how you can help to ensure that our designs do make it all the way to production. Read the entire article, now posted to our New Blog on our Website!

ENJOY!
~ Johanna