Dear Carnival Cottage Enthusiasts,
If you haven’t heard the news yet, we regret to inform you that our Carnival Cottage collection has come to a sudden end.
After almost 5 years, Magenta Inc. made the decision to eliminate our Carnival Cottage brand. In an effort to refine their licensing portfolio, we have been informed that they are shifting away from artist licenses to focus on their studio licenses with Disney, Peanuts, and others. Due to their restructuring initiatives, further design, development and production of the Carnival Cottage brand for off-price retail distribution has been discontinued, and their strategic decision to eliminate specialty lines, removes Carnival Cottage from their boutique portfolio as well.
The remaining inventory of Carnival Cottage Halloween pieces that we worked diligently to keep Special for Boutiques last year is now being sold into big box stores this season as part of Magenta’s liquidation of our collection. Unfortunately, we have little control over how Magenta handles their remaining stock. These leftover quantities are the end of the line, and while limited in quantity, this was not how we intended to close this chapter. On the contrary, we were anticipating to grow our collections with Magenta. We truly appreciate the Boutiques and all who supported us in carrying our first Carnival Cottage Specialty Halloween collection last year. It was not our vision to shift this collection to discounters so swiftly.
As we bid farewell to Carnival Cottage, we want to Thank ALL who inspired us to create this whimsical line. At its peak, the interest and enthusiasm from our fans, boutique retailers and the TJX Companies buying team was both exciting and inspiring, and it was a thrill to dream up this collection for ALL of YOU! We appreciate the opportunity to have worked and learned alongside Magenta’s creative team to make the magic happen, and it is heartbreaking to watch it die.
Hold dear the Carnival Cottage by Johanna Parker & Magenta Inc. collectibles that you may have or find along the way, as they are no longer being made today.
Although this novelty collection is closing its tent, we look forward to future opportunities where we can share the spirit of Carnival Cottage in other ways….
Sincerely,
Johanna Parker Design
